Galeria aims to enhance the shopping experience in-store and online

The success of omni-channel retailers largely depends on their ability to deliver high-quality products quickly and reliably, while offering technology-enabled customer service that supports a customer-focused omni-channel strategy. The department store chain Galeria has now opted for Blue Yonder’s demand planning and replenishment capabilities to strengthen its supply chain and boost operational efficiency. With this strategic investment, the retailer aims to create dynamic, seamless shopping experiences both in-store and online.

Data integration and automation

In the past, Galeria’s processes were largely manual. It was not possible to accurately forecast future demand or precisely allocate stock to individual stores. Through collaboration between Galeria’s IT, purchasing and supply chain teams and Blue Yonder, the quality, availability and efficiency of the retailer’s business processes have been improved, and system interfaces for seamless data integration and automation have been established. A key milestone in this transformation was the development of a robust forecasting model, based on a comprehensive analysis of transaction and promotional data.

“Galeria’s supply chain management is undergoing a fundamental transformation, with customer satisfaction clearly taking centre stage,” says Moritz Winter, Chief Supply Chain Officer at Galeria. “To achieve this, we needed to improve both inventory availability and allocation accuracy. We enhanced the management of initial and replenishment supply, streamlined business processes, and implemented standardisation and automation. With Blue Yonder, Galeria has found the ideal provider of supply chain solutions for this transformation.”

Significantly improved stock availability

“Initially, the implementation was intended to support us in our transformation towards a customer- and demand-driven supply chain – with the software acting as an enabler. In practice, it has also reshaped our understanding of key business processes and requirements. In the meantime, our stock availability has significantly improved, while we are simultaneously overhauling our data and purchasing processes,” says Alexander Rings, Director of Inventory Management & Buying Analytics at Galeria.

By using Blue Yonder’s functionalities, Galeria can now forecast, plan and execute with high precision – enabling it to optimise inventory, improve fulfilment, and enhance operational efficiency across both stores and online channels. The transformation not only strengthens Galeria’s supply chain but also deepens customer loyalty through a seamless shopping experience.