Microsoft has applied artificial intelligence to Bing to improve the accuracy and relevance of results.
Bard is heralded as the next generation of search engine technology from Bing. Microsoft’s search engine is to debut a revolutionary technology: artificial intelligence (AI) from ChatGPT.
Developed by OpenAI, this AI is one of the most talked about in recent times for its ability to generate images or music from descriptions made in natural text. In this case, with its incorporation into Bing, it has given rise to a new version of its search engine called Bard.
For the time being, Bard can only be used in a limited way in the desktop version, and those interested in testing its operation must register on a waiting list. The preview version is expected to be rolled out in the coming weeks, and will later also be available for mobile devices.
Microsoft’s own president and CEO, Satya Nadella, explained that “AI will radically transform every category of software, starting with the biggest of all: search”. Bing has incorporated several technical advances into Bard thanks to OpenAI, such as running in a new next-generation big language, which is more powerful than other AIs such as ChatGPT and GPT.3.5, making it faster, more accurate, and more efficient.
Beyond Bard, Microsoft has also applied the AI model to Bing itself, improving the accuracy and relevance of the results obtained through its search engine. In this sense, the way of interacting with Bing has been remodeled, combining browser and chat to offer a unified experience.