HP Says 50% of the Market will be AI-integrated PCs by 2026
The company announces the gradual integration of artificial intelligence in all its laptops, which will offer more speed, security and privacy.
Artificial intelligence is transforming everything, of that there is no doubt, with generative AI as a clear exponent. Working, learning, creating or even relating… Everything today is different with AI. But precisely this unprecedented expansion of this technology is also posing a clear challenge. Practically all current artificial intelligence models are consumed via the cloud and this implies higher latencies than desirable, high energy consumption and less privacy and security than necessary.
To solve all these obstacles, but above all to offer more fluid, secure and personalised work experiences for professionals from all sectors, HP has just presented its proposal for PCs with integrated artificial intelligence, i.e. with NPUs with between 40 and 50 performance tops.
According to Pablo Ugarte, general manager of personal systems at HP Iberia, this market in Spain will account for at least 6% of all equipment sold by 2025, and by 2026, the year in which this sector is expected to really take off, it will already represent around half of all personal systems sold, mainly thanks to the fact that ‘the prices of this equipment, which currently stand at around 1,000 euros, will gradually fall’.
More speed and security
Among the benefits of these AI PCs ‘a higher response speed and lower latency when working with AI models than when consulting solutions hosted in the public cloud’, said Ugarte, who also added that they help to achieve lower energy consumption in data centres and greater privacy and security, ‘as companies and employees have greater control over the information they exchange with the AI if they do so locally and from a PC, as they operate in more protected environments than those used by large models, such as ChatGPT’.
This is the so-called Edge AI or artificial intelligence at the edge, according to Melchor Sanz, CTO of sales at HP Iberia. ‘We are facing a new era in the workplace. Cloud computing for AI is limited, expensive and often unsustainable; by placing AI at the edge you can distribute computing between PCs and other devices, as HP, for example, is bringing AI capabilities to printers or network and collaboration equipment,’ he said.
HP itself, for example, is positioning itself in the AI PC market by incorporating NPU options in some of its equipment, such as the HP EliteBook 8 series, designed for businesses, the HP EliteDesk 8 series, which brings the possibilities of artificial intelligence to the desktop environment, and the HP ZBook Ultra G1a workstation, with an AMD Ryzen processor and up to 16 cores.
In addition, HP complements its AI-optimised PCs with the AI Companion tool ‘that customises the machine’s configuration according to the user’s needs. It learns from the user and is able to summarise complex documents in seconds, provide instant answers, even without an internet connection. It’s an intelligent assistant,’ said Marta Fuentes, Head of Professional Desktops and Monitors at HP Iberia.
‘AI is a tool that is transforming the way we work, collaborate and make decisions and HP wants its users to be able to enjoy all that value,’ she concluded.
