Real-time data, the new business norm

As the turn of the year approaches, technology companies are releasing their 2023 overviews and 2024 forecasts. There are commonalities in these lists, such as the importance that artificial intelligence (AI) has had and will continue to have.

This can be seen, for example, in the forecasts released by Couchbase, which expects Spanish companies to invest an average of more than 30 million euros in digital projects over the next twelve months. And AI, with generative AI leading the way, will make its mark.

Couchbase says that “real-time data will become the norm for businesses to power generative AI experiences” with accurate, up-to-date insights. And, from there, respond to market needs instantly and make informed decisions.

In this sense, “a paradigm shift from model-centric AI to data-centric AI is expected”, so that “no more hours are wasted adjusting models”. Organisations will seek to reduce inaccuracies and enhance generative and predictive experiences. They will also “turn to AI co-pilots to get faster insights” into their products.

Another prediction is that “AI tools will separate the good developers from the exceptional ones”. The latter will not only take advantage of the technology to lighten their workload, but to be more creative. To do so, they will have to avoid excessive and unwise use of new solutions.

Moreover, “the rise of hyper-personalisation” will improve customer relationships by making them feel unique, “federated learning” with a decentralised approach “will be key to the future of AI, especially in a privacy-challenged world”, and “artificial intelligence at the edge will drive real-time inferences and advanced model optimisations”.