Web3: Turning Point for the Internet

The evolution of Web3 promises new innovation and growth opportunities for businesses, says Raymond Xiao of Alibaba.

Already, there are a variety of exciting applications for Web3 technologies, including the Metaverse, GameFi, SocialFi, retail customer loyalty programs and more. The shopping experience in the Metaverse, for example, allows brands to create a more engaging and interactive experience for their customers. This can have a positive impact on sales and long-term brand loyalty. Pioneers in the fashion and luxury industries are already exploring new opportunities, hosting AR fashion shows, for example, to give their customers exclusive access to their products.

More intensive customer journey emerging

Luxury shopping platform Tmall Luxury Pavilion, for example, has broken new ground by offering 3D shopping, AR and VR product testing, and even the creation of digital avatars. The ability to create not only realistic but also enhanced customer experiences to interact with brands and products opens up almost limitless possibilities to redefine sales, marketing and the customer journey. We are also seeing more and more exciting applications in the retail, FinTech, media and gaming industries.

Stable and powerful cloud computing is required to enable these exciting projects in the metaverse. What matters now is that the world’s leading IaaS and PaaS cloud providers deliver robust, secure, high-performance technology platforms and intelligent products to Web3 developers worldwide. Then developers can build innovative applications and deliver businesses.

Create your own metaverses

One example of how Web3 technologies are transforming traditional business models and creating new opportunities for innovation is Cloudverse. The end-to-end solution provides enterprises with powerful access to Web3 from a single source. This saves valuable internal resources. With Cloudverse, companies can create, customize and manage their own metaverse spaces. Here they can increase their international brand awareness in the metaverse space and interact with customers, create new dimensions of customer engagement, implement virtual campaigns and forge new partnerships in the metaverse. All of Cloudverse’s Web3 elements – including digital land, wearables and other digital assets – are built on Avalanche, a leading public blockchain.

Adopting Web3 technologies is challenging and requires specialized knowledge and skills in blockchain development, protocols, digital assets, token design, and governance. As a result, Web3 adoption can be daunting for enterprises at first.

Actively monitor node infrastructure

This is where user-friendly solutions are critical to help enterprises quickly develop and deploy Web3 technologies. The Blockchain Node Service (BNS) enables Web3 developers to leverage Alibaba Cloud’s infrastructure for a user-friendly application. The scalable Platform-as-a-Service (PaaS) solution actively monitors the state of the node infrastructure and automatically switches over in the event of a failure. This allows developers to reduce operation and maintenance time and focus on product development and deployment.

BNS is supported by security configurations that prevent unauthorized access to the nodes. These are located behind the cloud firewall and only verified users can communicate with the client endpoints. In addition, the nodes can also be protected from DDoS attacks.

The spirit of innovation in the technology sector continues unabated, as illustrated by the evolution from Web3. While on the one hand we should be concerned with the transformative benefits of this new generation of the World Wide Web, at the same time it is important to create a solid infrastructure and a sustainable Web3 ecosystem that ensures security and privacy, adheres to industry standards, and at the same time reduces barriers to entry.